Personal Brand Photography for NJ Author and Illustrator Ashley Lucas
I recently had the privilege of capturing personal brand photos for NJ-based author and illustrator Ashley Lucas. Our goal was to tell the story behind her work as she prepares for a major professional milestone: the release of her debut traditionally published book, Mermaid Candy: A Sea Glass Adventure.
The Heart Behind the Art
Stepping inside Ashley’s art studio, I was immediately struck by the depth of meaning in her space. Every corner seems to hold a piece of her history. There’s her childhood art table, handmade for her by her grandfather. There’s her grandmother’s glass flour jar, now a vessel for watercolor. A nautical mug, matching the one in her father’s home, holds the tools she reaches for every day.
Creating alongside these storied pieces, Ashley shared, “I feel like they’re with me.” It became clear that the value she places on these treasures lies not just in the objects themselves, but in the relationships and memories they represent.
The daughter of art gallery and antique shop owners, Ashley grew up valuing the arts and the beauty of patina. From an early age, she learned the hard work required to build a brand from the ground up.
That foundation, along with a love of the ocean, has helped shape her career as a professional illustrator, author, and creative brand-builder – including her coastal art brand, Sook & Hook. Over the years, Ashley has illustrated dozens of children’s books and collaborated with both independent publishing houses and national brands.
A Visual Library for a Book Launch
With the launch of her book, Mermaid Candy: A Sea Glass Adventure, Ashley needed a professional visual library to share her story with the world. By documenting her in her element (in her art studio and along the Jersey Shore) we created a gallery she can use for:
- Author Headshots: Portraits for her book cover, official bio, and digital storefronts.
- Media & Press Kits: Assets for press releases, interviews, and editorial features.
- Brand Collaborations: High-end imagery that builds trust with her partners.
- Digital Storytelling: Authentic “behind-the-scenes” content for her website and social media.
Beyond the practical need for brand photos, there’s also a profound power in seeing your own hard work reflected back at you.
Documenting the Next Chapter
Alongside family photography, I love spotlighting the work and ambitions of women in our community. As a mother and a creative, Ashley is a reminder of what’s possible when we bravely pursue our own talents.
It was an honor to capture the heart behind Mermaid Candy. Every creator has a story worth telling.
Are you a creator or entrepreneur entering a new chapter? Whether you’re preparing for a major launch or taking the very first steps of your journey, you deserve imagery that reflects how far you’ve come. I’d love to help you share your vision.
